Technical SEO
What Is Technical SEO?
Technical SEO is the process of optimising a website’s infrastructure so search engines can effectively crawl, index, and render content. It ensures your site meets performance benchmarks and structural standards that affect organic visibility, rankings, and user experience. Without solid technical SEO, even the best content may fail to rank or convert[#1].
- Site speed and performance optimisation
- Crawlability and indexation management
- Structured data implementation
- Canonicalisation and duplicate content control
- Secure and optimised URL architecture
- XML sitemaps and robots.txt validation
- HTTPS protocol and secure hosting
The SEOINUX.com Approach to Technical SEO
At SEOINUX.com, technical SEO is approached with engineering-level precision and strategic clarity. Rather than offering surface-level audits, the team conducts deep technical analysis using a combination of industry-leading tools, custom scripts, and manual inspection. Each audit is tailored to the client’s site size, architecture, CMS, and market position[#1].
Step-by-Step Technical SEO Process
- Initial Technical SEO Audit: Full-scale technical audit using tools like Screaming Frog, Sitebulb, DeepCrawl, SEMrush, Ahrefs, Google Search Console, and Google PageSpeed Insights. The audit uncovers redirect chains, duplicate tags, non-canonical pages, mixed content, orphaned pages, sitemap inconsistencies, crawl budget waste, JavaScript rendering issues, missing schema, and performance bottlenecks. Findings are documented in a detailed, prioritised report[#1].
- Crawl Depth and Site Architecture Analysis: Review of URL structure, navigation hierarchy, and internal linking. Deliverables include internal linking audit, navigation restructuring, URL mapping, and canonical tag reviews. Tools like Screaming Frog’s crawl tree and visual site structure are used to identify crawl bottlenecks[#1].
- Core Web Vitals and Page Speed Enhancement: Focus on Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) using Google Lighthouse, WebPageTest, and CrUX. Solutions include image compression, lazy loading, minimising render-blocking resources, server/CDN improvements, and script deferral[#1].
- Indexation & Crawlability Checks: Using Google Search Console, robots.txt, and noindex/nofollow audits to ensure proper crawlability and restriction. Tasks include reviewing crawl stats, fixing indexation issues, managing crawl budget, identifying duplicate URLs, and verifying sitemap integrity[#1].
- Schema Markup and Structured Data Implementation: Integration of schema markup (JSON-LD) for products, local business, FAQ, HowTo, reviews, articles, breadcrumbs, and organisation details to enhance rich results and CTR[#1].
- Mobile SEO and Responsive Testing: Evaluation of viewport configuration, tap target spacing, text size, load speed, and mobile rendering issues using Search Console’s Mobile Usability Report[#1].
- Ongoing Technical SEO Support and Monitoring: Monthly performance check-ins, indexation and crawl error monitoring, change management, support for new CMS launches or migrations, and Google Core Update monitoring[#1].
Why Technical SEO Matters More Than Ever
Google’s algorithm is more complex and sensitive to technical flaws than ever. Core Web Vitals, structured data, secure sites, and fast-loading mobile experiences are now prerequisites. A poor technical foundation leads to lower rankings, indexing delays, high bounce rates, and lost visibility. SEOINUX.com ensures your website is structurally sound, future-proofed, and primed for long-term organic growth[#1].
Why Choose SEOINUX.com for Technical SEO?
- Tailored audits with detailed, actionable recommendations
- Expertise across all platforms (Shopify, WordPress, Magento, custom builds)
- Continuous support, tracking, and optimisation
- Alignment of technical efforts with business KPIs and conversion goals
Whether you’re an eCommerce store losing rankings, a service site struggling with performance, or a national brand preparing for a migration, SEOINUX.com’s technical SEO services ensure your website is built for visibility, speed, and scale[#1].
Frequently Asked Questions (FAQ): Technical SEO Services at SEOINUX.com
Technical SEO focuses on the infrastructure of your website, ensuring it’s optimised for search engines to crawl, index, and render your pages. It’s the foundation for content and authority strategies[#1].
We use tools like Screaming Frog, DeepCrawl, SEMrush, Ahrefs, and Google Search Console, paired with manual inspection and proprietary checklists, to assess over 100 technical SEO elements. Each audit is tailored to your CMS and business goals[#1].
Most audits take 5–10 business days, depending on site size and complexity. Large or multi-language sites may take up to 2–3 weeks[#1].
Most technical SEO improvements are implemented behind the scenes. Major changes are staged and tested before deployment to minimise disruption[#1].
We work with WordPress, Shopify, Magento, BigCommerce, and custom-built platforms, tailoring our solutions to your technology stack[#1].
Core Web Vitals are Google’s user experience metrics: LCP, FID, and CLS. We optimise these through image compression, asset minification, server tuning, and more[#1].
We recommend a technical SEO audit every 6–12 months, or before/after major site changes or drops in rankings[#1].
Yes, we offer full implementation support for all technical SEO recommendations, working independently or alongside your team[#1].
Technical SEO unlocks your site’s ranking potential, but works best when combined with content and backlinks. Many ranking issues stem from technical flaws[#1].
We provide detailed, transparent reports with prioritised actions, visual breakdowns, and ongoing performance tracking for both technical and non-technical stakeholders[#1].
+44 07507 729106